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CRM software is designed to manage an organization’s interactions with current and potential customers. It typically includes features such as

  • Contact Management: Centralizes customer contact information and interactions.
  • Sales Pipeline Management: Tracks sales opportunities and automates sales processes.
  • Customer Service and Support: Manages customer inquiries, issues, and support tickets.
  • Marketing Automation: Automates marketing campaigns, lead management, and customer engagement.

CRM systems help organizations build and maintain customer relationships, improve customer satisfaction, and drive sales growth through better management of customer data and interactions.